four step cycle:
(Includes any of the following you would like to use... preferably all of them - eventually.)
Cycle Step 1:
Provide Search Engines Your Answers
We claim or create your brand name and pages, interconnecting them with your authorized Search Engine Portal Log-in
(click the green button to see how you show up on some search engines)
AUTHORIZE THE FACTS ABOUT YOUR BUSINESS...
across the industry-leading Cell.Marketing Search Engine Network of 3rd party sites, apps, platforms and more (including Google, Amazon Alexa, Apple Maps, Bing, and Facebook).
Syndicate your location's photos, videos, menus, events and more. (Business listing with enhanced content receive 416% more views than those without.)
MARK YOUR MAP PINS WITH PRECISION.
For drivers and pedestrians to easily find you with built in Geocoding.
You can even add your own fields using your Search Engine Knowledge Graph login.
SOCIAL PAGE POSTING
Engage customers by posting content to your location profiles on Google*, Facebook, Twitter, LinkedIN, and/or Foursquare.
* Due to Google's API limitations, Google Posts is not supported for businesses with more than 5 locations. Your Cell.Marketing Rep. is here to keep your Google profile and My Business page updated and directly managed.
DAILY AVAILABILITY
If you come across an email or article that you think would communicate your brand, or is a perspective that illustrates how you are a thought leader in your industry... just forward it to your Cell.Marketing rep, and we've got it from there.
"A PART OF YOUR TEAM" CUSTOMER SERVICE MANAGER
Communication standards have exploded literally into a google number of channels and options for connection. At this level we manage whatever parts of your Customer Service Tech Communication channels which you see beneficial to pass our way. We're on your team.
"A part of your team" Customer Service Manager: You will also have your own designated Customer Service Manager to be a part of your team who will take care of everything from C.M Portal, review responses, keep on top of our agreed upon Campaign Plan with daily availability and a monthly to quarterly 5 minute update call with you, quarterly scope & campaign statistics.
USER ROLES
Set multiple levels of user access to (for example) individual employees can update fields like store hours while keeping you in control of your corporate brand and logo.
Tier 1 I.T. Support
Tier one support for all your business' IT issues is one of the stop gaps that allows you to have one bill and make sure that the system you use for your business on a day-to-day basis is not interrupted... and when there is an issue - there is a familiar team member ready to take care of what you need to get your IT systems back online and functioning.
MONTHLY TO QUARTERLY BLOG WRITING AND POSTING
A blog is a way to answer your customer, and future customer, most commonly asked questions. We have a team of professional journalists and writers who write the post. That post is then sent to you for approval. Once you approve the content we create that blog on your website with full SEO and search friendly design and headline to attract as much attention as possible. After posted, that blog is shared and publicized across your social media networks and websites.
VIDEO AND GRAPHIC DESIGN CREATION
As time allows and it is productive to the end goals of your campaign, videos and graphic design for the web and for paper are vital tools which are included in your managed package. If you have existing videos and/or blog content which you would like to use, these are feathered into what is posted at the proper time to maximize your blog's followers engagement and enjoyment in following your blog.
Cycle Step 2:
Connect your Website with Search Engines
Complete website setup or redesign and management, or leave it as it is.
Websites are a tool that is based on science and art. Cell.Marketing will manage your website. Hosting is also an important part of your website, but we can talk about that.
Typical platforms used are: WordPress, SquareSpace, Wix, Droopal, Web.com, Square (yes the payment company), Network Solutions, Site123, Big Commerce... but that is in no way an exhaustive list. (Some of these are even kinda free.)
SYNC CONSISTENT FACTS LIKE PRODUCT AND SERVICE LISTS OR BIOS OF YOUR STAFF.
Due to Google owning 3/4 of today's searches, we follow their instructions for your website's search engine compatibility using: Google Console, and Google My Business. We will also request/facilitate a service (like Google Analytics) be set up to keep track of your website's visitors.
Register Your Website As A Search Engine On Knowledge Graph.
Monitor and Remove Duplicate Listings
Sometimes being social can bring out the worst in competitors. Suppress duplicate listings with our patented process and according to each publisher's best practices.
AUTHORIZE YOUR WEBSITE WITH THE SEARCH ENGINE'S KNOWLEDGE GRAPH.
Connect your website to Search Engine Schema with just a single line of code.
Schema.org markup helps AI-powered services like search engines and digital assistants understand what's on your website. This line of code also verifies your website as a reliable source of information about your business.
WEBSITE ANSWERING MACHINE WITH CHAT OPTION
You are able to add a answering machine (with live chat option when you're available) to your website. One login for this website chat feature is able to be added without extra cost... but like all our services - it's completely up to you.
Adding a chat feature to your website allows those who are interested in speaking with you to have a easier and quicker chance to find answers and make contact. Also, once they have connected on the chat app, you will have a running record of which website pages they visit and when they view them.
REVIEW PUBLISHING
Publish first-party reviews on your website so reviews listed will be kept up to date without requiring reoccurring web developer costs to keep the reviews you're showing up to date.
APP DIRECTORY
Connect the Cell.Marketing Search Experience Cloud with systems across your business. The Cell.Marketing App Directory includes pre-built integrations with some of the world's leading business systems, like HubSpot, Salesforce, Zendesk, Domo and more.
Cycle Step 3:
LISTEN TO YOUR CUSTOMERS AND VISITORS
Provide multiple options to get feeback from customers and visitors
From custom feedback pages to paper review requests with QR codes for each social media and search engine review page... use the tools your customer understand to communicate how happy your customers are with your products and services.
VISITOR DASHBOARDS TRACK ACTIVITY ACROSS THE SEARCH ENGINE NETWORK.
Decide which consumer suggested edits you want to allow Search Engines to connect with your brand and website.
Pre-built metrics show how visitors interact with your brand online.
We require a 5 minute semi-monthly call... this is unnegotiable.
REVIEW MONITORING
Leverage Cell.Marketing's direct integrations with Search Engines Network partners to pull your reviews from Search Engines across the web, into a single dashboard so that you stay informed in real time - at scale. Monitor the reviews that your customers leave about your business across the Search Engine Network.
REVIEW INSIGHTS
See the total count and distribution of your ratings (and how they impact your business). Track and understand the top competitors in your area and how your search traffic and terms are alike and differ.
Sentiment Analysis
Gain a deep understanding of how specific key words correlate with positive or negative sentiment in your reviews (Sentiment Analysis is not supported on Yelp and TripAdvisor reviews, and can only be processed in English, Japanese and Spanish).
Cycle Step 4:
Provide Responsive Customer Service
OUR KNOWLEDGE ASSISTANT PROVIDES A SEARCH ENGINE DIRECTED UPDATE CHECKLIST
Schedule promotions and updates to keep your reputation relevant (on your own schedule).
Managed customer service with Cell.Marketing includes humans to make it work.
Extra human hours are available from a daily email response, to weekly scheduled and tracked activity to semi-monthly live update calls - we're right besides you all the way. Extra hours per month available (see: Add-Ons below).
Intelligent Review Response
Harness the power of Sentiment Analysis to build an effective response to reviews across the Cell.Marketing Search Engine Network, as well as to any first-party reviews you generate.
Competitor Analysis and Tracking
Track how your star rantings and performance in search results stack up against five (5) competitors, then use this information to adjust marketing campaigns to focus in on marking the right target.
Google Q&A Connection Service
See and answer the questions your customers are asking about your business on Google, and sync your most common FAQs to your Google Maps listing.
Review Generation
Collect reviews from your customers and visitors via email, text message or your personalized review website landing page.
We also provide a series of paper and other traditional tools to use the tools your customers understand to help publicize the good customer service you provide.
REVIEW PUBLISHING
Publish first-party reviews on your website so reviews listed will be kept up to date without requiring reoccurring web developer costs to keep the reviews you're showing up to date.
That's our four step customer service cycle:
Step 4 repeats back to Step 1
More details about Cell.Marketing's managed customer service cycle is available, but you can't buy this without a conversation with a Cell.Marketing Rep.
4 Part Sample Client Process:
Part 1. We meet
We get your system set up, and ready to go.
We will need a couple voice/email chats to get the search engines pointing in your direction (these search criteria/citations/"algorithms" are manageable & need a human's help).
This can all be covered starting at $398/mo... because it takes people's thinking skills using the right web tools to make customer service work in today's smartphone focused business environment.
Part 2. Start Syncing
This Search Engine Help Portal is the closest thing to a one size fits all Small to Medium sized business tool for Search Engine Management.
Get your own:
- monthly search update
- real-time review tracking
- custom feedback generation page
- keyword gauging
- text and email marketing
- search analytics
- [custom] local search
- menus
- uber to your location code
- industry specific (restaurant/healthcare/etc.)
- slang paraphrased search
- voice search compatible
- and then some... business search management
WITH YOUR OWN OVERSIGHT LOGIN!
BASELINE FOR ONGOING PART 3 AND PART 4 DESIGN:
Parts 3 & 4 are tied together, because one directly effects the other.
The following pieces are prioritized and ranked on a monthly basis.
Part 3. Set up and Run your Plan
A. Ongoing campaign design and implementation of plan with options provided if additional campaign materials are in use (upon client direction only).
Types of campaign tools we work with (not an exhaustive list):
- DIRECT MAIL
- BANNERS
- PHONE
- VIDEO CONFERENCE
- HANDWRITTEN NOTES
- POSTCARDS
- REMARKETING
- PPC AND SEM ON SEARCH ENGINES AND SOCIAL MEDIA
- NAME RESERVATION PAY PER CLICK (PPC)
- CUSTOMER SERVICE FOLLOW UP
- NEWSLETTER
- SWAG
- PENS
- ETC.
B. All plans include complete customization to fit your priorities. All you do is send us the information you come across that fits your expertise, and we answer your web inquiries and only pass on what you request.
Part 4. Respond & Manage
C. You have a singular point of contact who you can reach by email/voice/text.
D. Whenever you come across something you think represents your business/ organization/ industry... just send it over & we'll add it to the next scheduled update.
E. Custom social media posting.
We hand-pick and create the best content; Industry-Relevant Articles, Promotional Posts Linking To Your Website. Your business offers, deals, discounts, events and pictures shared as you provide them to us. We will also post: (if suitable)
• Memes, Gifs and Pics • Inspirational Quotes • Advice and Tips • Customer Reviews/Testimonials • Questions • On This Day in History • And More •
F. Engagement of one LinkedIn page or profile with respectful, friendly and targeted customer service chatting. We also run LinkedIN outreach campaigns, which require that we write the steps, if/then actions, and replies for our team to manage this outreach on your behalf.
G. Your own portal login to oversee our work managing your business information, customer service and marketing (on the screens we all use to look up businesses).
H. Your Cell.Marketing helper manages your business' customer service, reviews, marketing, etc.
STORE THE PUBLIC FACTS ABOUT YOUR BUSINESS IN A SINGLE SOURCE OF TRUTH WITH CELL.MARKETING KNOWLEDGE MANAGER.
CREATE OPTIMIZED, CONTEXTUAL, AND MAGNETIC WEBPAGES FOR YOUR PEOPLE, PLACES, AND PRODUCTS WITH CELL.MARKETING PAGES.
CONTROL THE PUBLIC FACTS ABOUT YOUR BUSINESS ACROSS MORE THAN 100 DIGITAL SERVICES INCLUDING GOOGLE, APPLE MAPS, BING, FACEBOOK, AND YELP WITH CELL.MARKETING LISTINGS.
BRING YOUR CUSTOMER ENGAGEMENT INTO FOCUS — EVERYWHERE WITH CELL.MARKETING ANALYTICS.
COLLECT MORE REVIEWS FOR YOUR BUSINESS WITH ACROSS SEARCH ENGINES.
CONNECT THE POWER OF YOUR DIGITAL KNOWLEDGE TO THE SYSTEMS AND PROCESSES YOU USE EVERY DAY WITH THE CELL.MARKETING APP DIRECTORY.
I. Website pay per click coordination with your pay per click (PPC) manager. We line up your keyword tagging custom plan to fit your priorities.
J. We would love for you (and/or someone from your organization) to check out our 13 week orientation - included, but not required... of course.
** Any client with over $1000/mo in ongoing DIY and Cell.Marketing products and services combined qualifies for 0% markup on DIY products.
You. In Control. Everywhere. Use Cell.Marketing Portal.
Put every customer engagement to work for your business — no matter where it takes place — and drive more business online and off with Cell.Marketing.
The ways your customers find and engage with information about your business has changed. Simple organic results are now replaced by intelligent answers in maps, apps, voice search tools, digital assistants, search engines, GPS systems, and social networks. These AI-powered services have created an entirely new channel where customers can engage with your business — are you in control of the answers they see across all these platforms?
The Value of Digital Knowledge Management:
Brand Consistency & Control
Discoverability
Operational Efficiency
Customer Experience
Portal Intro.
EXPLORE CELL.MARKETING PORTAL:
Cell.Marketing helps you manage the public facts about your business across the digital universe, so you can drive accurate, complete, and compelling experiences.
On average, companies that invest in Digital Knowledge Management receive 49% more views after 12 months.
Store the public facts about your business in a single source of truth with the Knowledge Manager.
Your centralized hub to manage all the facts consumers seek about your people, places, and products — from locations, holiday hours, and in-store promotions to parking entrances and professional credentials. With Cell.Marketing’s best-in-class, cloud-based platform, you’ll harness the power of knowledge to drive internal efficiencies, great brand experiences, and rich customer interactions everywhere online.
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Create optimized, contextual, and magnetic webpages for your people, places, and products with Pages.
Whether they’re looking for your people, your places, or your products, consumers and search engines alike consider your website an authoritative source for facts about your brand.
Cell.Marketing Pages makes it easy to add and update these facts on your website and give consumers a contextual experience that caters to easy transactions. Seamlessly integrated with the Cell.Marketing Knowledge Engine, Pages are easy to maintain — just make an update in your portal dashboard and watch it flow to your website automatically.
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Control the public facts about your business across more than 100 digital services including Google, Apple Maps, Bing, Facebook, and Yelp with Listings.
Cell.Marketing Listings puts you in control of the facts about your business across more than 100 digital services globally, including Google, Apple Maps, Bing, Facebook, and Yelp.
Cell.Marketing’s industry-leading Knowledge Network gives you direct connections to all the places consumers seek answers about your brand. Maintain accuracy in search results, update key information rapidly, and power unique, diverse experiences with consistent information everywhere consumers can find you.
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Bring your customer engagement into focus — everywhere with Analytics.
With information about your brand scattered across the digital ecosystem, it’s never been possible to see a single, complete view of how customers are interacting with your business.
Cell.Marketing Analytics brings customer interactions into focus — everywhere they occur. Purpose-built to show a true picture of your performance across sites, platforms, and devices,
Cell.Marketing Analytics helps you measure not only how well you rank in search, but how likely consumers are to choose your business from the new experiences that make up today’s search results.
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Star in intelligent search to win more business with Reviews.
Cell.Marketing Reviews helps you generate authentic reviews directly from your customers, which you can add to your website to star in today’s new search experiences.
And, you can monitor and respond to reviews across the Knowledge Network. Win more business from intelligent search and uncover new opportunities to improve your operations with Cell.Marketing Reviews.
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Connect the power of your digital knowledge to the systems and processes you use every day with App Directory.
With the Cell.Marketing App Directory (which includes pre-built integrations with applications like Salesforce, HubSpot, Zendesk, Zapier, Domo, and more), you’ll become a more intelligent enterprise and make Cell.Marketing work even better for you.
The Cell.Marketing Publisher Network
The Publisher Network of Cell.Marketing Search Engine Help Portal.
Add On Options:
SEARCH UPGRADE #1: HEALTHCARE $14 PER LOCATION OR PROFESSIONAL
Sync the facts about your healthcare professionals and facilities to key healthcare sites including Vitales, Wellness.com, BetterDoctor, CareDash, EZDoctor, DocSpot and DrScore.
Healthcare is able to register with Search Engines as Facilities or Physicians.
SEARCH UPGRADE #2: FOOD OR RESTURANT $35 PER LOCATION
Sync the facts about your restaurant and menu items to key food service sites including Postmates, Delivery.com, Zomato and MenuPix
Add People Hours
ADDITIONAL 1 HR/DAY FOR $596/MO
ADDITIONAL 2.5 HR/DAY FOR $1490/MO
The Managed Online Customer Service Simplified Package Option overviewed above includes all the human hours required to fulfill all package options listed above.
However if extra human hours per month are needed, that add-on may require additional hours from your Cell.Marketing Rep. Like all teams, our Cell.Marketing team requires coordination from your direct representative. Contact us for more information.