In our world that holds inclusion of everyone as a pseudo-virtue, the impediment to selecting a target client is that designating a specified focus is a deselection of everyone else.
It is a common belief that the five senses only have the ability to receive information (and are thus beyond your control).
Use sensory specific language to describe the personal value you will receive from achievement of the outcome result.
When I use negative language, I end up focusing on actions I don’t want rather than the outcome I desire.
Today’s web is not a panacea for all business etiquette. There are rules we have to adhere to.
Determine if any of the six outcomes from the Second or Third steps are “off limits”.
Determine if any of the six outcomes from the Second or Third steps are “off limits”.
Outcomes should be so tangible that you can taste them. The mission and vision should be seen everywhere you look, and punctuate each conversation.
Marketing includes no step by step GPS guidance system that informs each moment of uncertainty with your current location as well as the next three turns.
Establishing a framework of assumptions and expectations around which future negotiations are plotted will add the sharpness of intentionality to your toolbox.