Marketing Communication

May 4, 2023

Customer Communication Management (CCM) is a critical aspect of any successful business. This course will provide students with the knowledge and skills necessary to effectively manage customer communication throughout the customer journey.

What marketing communicates

Lessons

Always Give Value Assumptions and Expectations TOMATO Marketing

Track and ask for results

Lessons

Ask everyone where they found you Ask for 5-star Reviews

Define your marketing target

Lessons

Understand, then be Understood Perception is Reality 6-part Target Identification Workbook

Marketing in the information age

Lessons

What is SEO and Internet Marketing? SEO is Following Search Trends How Computers Translate Your Brand

Marketing Plan

Lessons

Current Marketing Actions Workbook 11-step Campaign Builder Workbook

Marketing – Wrap-up and Quiz

Lessons

Marketing – Wrap-up and Quiz