Cell Marketing cycle of customer service as marketing

Provide Search Engines Your Answers

We claim or create your brand name and pages, interconnecting them with your authorized Search Engine Portal Log-in

(click the green button to see how you show up on some search engines)

Sample list of Business Search Engine Registration Listings

AUTHORIZE THE FACTS ABOUT YOUR BUSINESS...

across the industry-leading Cell.Marketing Search Engine Network of 3rd party sites, apps, platforms and more (including Google, Amazon Alexa, Apple Maps, Bing, and Facebook).

Syndicate your location's photos, videos, menus, events and more. (Business listing with enhanced content receive 416% more views than those without.)

Small Business Google Map Placement

MARK YOUR MAP PINS WITH PRECISION.

For drivers and pedestrians to easily find you with built in Geocoding.

You can even add your own fields using your Search Engine Knowledge Graph login.

post on social media daily

SOCIAL PAGE POSTING

Engage customers by posting content to your location profiles on Google*, Facebook, Twitter, LinkedIN, and/or Foursquare.

* Due to Google's API limitations, Google Posts is not supported for businesses with more than 5 locations. Your Cell.Marketing Rep. is here to keep your Google profile and My Business page updated and directly managed.

DAILY AVAILABILITY

If you come across an email or article that you think would communicate your brand, or is a perspective that illustrates how you are a thought leader in your industry... just forward it to your Cell.Marketing rep, and we've got it from there.

"A PART OF YOUR TEAM" CUSTOMER SERVICE MANAGER

Communication standards have exploded literally into a google number of channels and options for connection. At this level we manage whatever parts of your Customer Service Tech Communication channels which you see beneficial to pass our way. We're on your team.

"A part of your team" Customer Service Manager: You will also have your own designated Customer Service Manager to be a part of your team who will take care of everything from C.M Portal, review responses, keep on top of our agreed upon Campaign Plan with daily availability and a monthly to quarterly  5 minute update call with you, quarterly scope & campaign statistics.

USER ROLES

Set multiple levels of user access to (for example) individual employees can update fields like store hours while keeping you in control of your corporate brand and logo.

Tier 1 I.T. Support

Tier one support for all your business' IT issues is one of the stop gaps that allows you to have one bill and make sure that the system you use for your business on a day-to-day basis is not interrupted... and when there is an issue - there is a familiar team member ready to take care of what you need to get your IT systems back online and functioning.

blog for your business

MONTHLY TO QUARTERLY BLOG WRITING AND POSTING

A blog is a way to answer your customer, and future customer, most commonly asked questions. We have a team of professional journalists and writers who write the post. That post is then sent to you for approval. Once you approve the content we create that blog on your website with full SEO and search friendly design and headline to attract as much attention as possible. After posted, that blog is shared and publicized across your social media networks and websites.

graphic design and video creation

VIDEO AND GRAPHIC DESIGN CREATION

As time allows and it is productive to the end goals of your campaign, videos and graphic design for the web and for paper are vital tools which are included in your managed package. If you have existing videos and/or blog content which you would like to use, these are feathered into what is posted at the proper time to maximize your blog's followers engagement and enjoyment in following your blog.

Connect your Website with Search Engines

connect your website to search engines

Complete website setup or redesign and management, or leave it as it is.

Websites are a tool that is based on science and art. Cell.Marketing will manage your website. Hosting is also an important part of your website, but we can talk about that.

Typical platforms used are: WordPress, SquareSpace, Wix, Droopal, Web.com, Square (yes the payment company), Network Solutions, Site123, Big Commerce... but that is in no way an exhaustive list.  (Some of these are even kinda free.)

inform clients about yourself

SYNC CONSISTENT FACTS LIKE PRODUCT AND SERVICE LISTS OR BIOS OF YOUR STAFF.

Due to Google owning 3/4 of today's searches, we follow their instructions for your website's search engine compatibility using: Google Console, and Google My Business. We will also request/facilitate a service (like Google Analytics) be set up to keep track of your website's visitors.

Register Your Website As A Search Engine On Knowledge Graph.

find and remove duplicate business listing pages

Monitor and Remove Duplicate Listings

Sometimes being social can bring out the worst in competitors. Suppress duplicate listings with our patented process and according to each publisher's best practices.

authorize your website with search keyword database

AUTHORIZE YOUR WEBSITE WITH THE SEARCH ENGINE'S KNOWLEDGE GRAPH.

Connect your website to Search Engine Schema with just a single line of code.
Schema.org markup helps AI-powered services like search engines and digital assistants understand what's on your website. This line of code also verifies your website as a reliable source of information about your business.

chat feature on website

WEBSITE ANSWERING MACHINE WITH CHAT OPTION

You are able to add a answering machine (with live chat option when you're available) to your website. One login for this website chat feature is able to be added without extra cost... but like all our services - it's completely up to you.

Adding a chat feature to your website allows those who are interested in speaking with you to have a easier and quicker chance to find answers and make contact. Also, once they have connected on the chat app, you will have a running record of which website pages they visit and when they view them.

REVIEW PUBLISHING

Publish first-party reviews on your website so reviews listed will be kept up to date without requiring reoccurring web developer costs to keep the reviews you're showing up to date.

APP DIRECTORY

Connect the Cell.Marketing Search Experience Cloud with systems across your business. The Cell.Marketing App Directory includes pre-built integrations with some of the world's leading business systems, like HubSpot, Salesforce, Zendesk, Domo and more.

LISTEN TO YOUR CUSTOMERS AND VISITORS

Provide multiple options to get feeback from customers and visitors

From custom feedback pages to paper review requests with QR codes for each social media and search engine review page... use the tools your customer understand to communicate how happy your customers are with your products and services.

listen to customers and visitors

VISITOR DASHBOARDS TRACK ACTIVITY ACROSS THE SEARCH ENGINE NETWORK.

Decide which consumer suggested edits you want to allow Search Engines to connect with your brand and website.

Pre-built metrics show how visitors interact with your brand online.

We require a 5 minute semi-monthly call... this is unnegotiable.

Check and reply to customer reviews

REVIEW MONITORING

Leverage Cell.Marketing's direct integrations with Search Engines Network partners to pull your reviews from Search Engines across the web, into a single dashboard so that you stay informed in real time - at scale. Monitor the reviews that your customers leave about your business across the Search Engine Network.

track what others are thinking about your business

REVIEW INSIGHTS

See the total count and distribution of your ratings (and how they impact your business). Track and understand the top competitors in your area and how your search traffic and terms are alike and differ.

collage photo of woman

Sentiment Analysis

Gain a deep understanding of how specific key words correlate with positive or negative sentiment in your reviews (Sentiment Analysis is not supported on Yelp and TripAdvisor reviews, and can only be processed in English, Japanese and Spanish).

Provide Responsive Customer Service

user access for search engine portal

OUR KNOWLEDGE ASSISTANT PROVIDES A SEARCH ENGINE DIRECTED UPDATE CHECKLIST

Schedule promotions and updates to keep your reputation relevant (on your own schedule).

Managed customer service with Cell.Marketing includes humans to make it work.

Extra human hours are available from a daily email response, to weekly scheduled and tracked activity to semi-monthly live update calls - we're right besides you all the way. Extra hours per month available (see: Add-Ons below).

custom reply by humans

Intelligent Review Response

Harness the power of Sentiment Analysis to build an effective response to reviews across the Cell.Marketing Search Engine Network, as well as to any first-party reviews you generate.

Competition keywords

Competitor Analysis and Tracking

Track how your star rantings and performance in search results stack up against five (5) competitors, then use this information to adjust marketing campaigns to focus in on marking the right target.

google questions and answers management

Google Q&A Connection Service

See and answer the questions your customers are asking about your business on Google, and sync your most common FAQs to your Google Maps listing.

review generation

Review Generation

Collect reviews from your customers and visitors via email, text message or your personalized review website landing page.

We also provide a series of paper and other traditional tools to use the tools your customers understand to help publicize the good customer service you provide.

REVIEW PUBLISHING

Publish first-party reviews on your website so reviews listed will be kept up to date without requiring reoccurring web developer costs to keep the reviews you're showing up to date.

That's our four step customer service cycle:

Cell Marketing cycle of customer service as marketing

Step 4 repeats back to Step 1

More details about Cell.Marketing's managed customer service cycle is available, but you can't buy this without a conversation with a Cell.Marketing Rep.

You. In Control. Everywhere. Use Cell.Marketing Portal.

Put every customer engagement to work for your business — no matter where it takes place — and drive more business online and off with Cell.Marketing.

The ways your customers find and engage with information about your business has changed. Simple organic results are now replaced by intelligent answers in maps, apps, voice search tools, digital assistants, search engines, GPS systems, and social networks. These AI-powered services have created an entirely new channel where customers can engage with your business — are you in control of the answers they see across all these platforms?

 

The Value of Digital Knowledge Management:

  • Brand Consistency & Control

  • Discoverability

  • Operational Efficiency

  • Customer Experience

The Cell.Marketing Publisher Network

The Publisher Network of Cell.Marketing Search Engine Help Portal.