First:
The trick to marketing in today's connected world is pre-targeting and always bringing unique value.
I'd like to add that bringing that value through excellence and humility is also vital, but that might just be my opinion. Relationships are an art and a science.
Keep track of where people find you.
There are a number of tools that are available, and a couple that have historically been reliable to ROI, but if you don't ask every new contact where they found you... marketing will always seem like magic.
Everything seems like magic without science.
Select keywords
Keywords are the combination of letters and spaces which people search... typically by asking an electronic device like a smart phone or alexa/google home type device. These phrases are as complex as the language people use to search.
There are as many tools to selecting the right keywords, as there are people on the internet. Here's a free tool that can help you brainstorm the keywords currently used on the top search sites.
These keywords and key phrases function like a physical address works for a retail shop... but for the Search Engines. Search Engines are just computers (which are complex series of on/off switches), so let them know who to send your way.
Use Keywords everywhere.
Best search tool starts wherever you search the web. (I use google.com)
When you begin to type a question, you will see a list of options drop down. This is Google's recommended list of search keywords / key phrases.
Since Google is smart (which means it uses what you do online to better guess what you're searching for), the best place to get a list of search terms is using an anonymous search window. Each Internet Browser has a different name (see listed below), but these anonymous browsers allow you to see what that Search Engines recommend to the general public... rather than what they're recommending (based on your search history). While this pause is a little wordy, it's an important search distinction that will help you select keywords and key phrases which are not influenced by your personal search history.
List by browser:
- Chrome: "New Incognito Window" - Press: Ctrl + Shift + N
- Firefox: "New Private Window" - Press: Ctrl + Shift + P
- Sarafi: "New Private Window" Press: Shift + Command + N
- Edge: "New InPrivate Window" - Press Ctrl + Shift + N
Say "Thank you" to everyone who refers someone
Whether that referral turns into a paying client or not... referrals are the life source of business in this socially connected world of interwebs. The more personal the "Thank You!" the higher the likelihood that they will refer again.
Here's some options for how to reach out with a consistent Thank You for all who send you business:
- THANK YOU NOTE THROUGH THE MAIL
- PHONE CALL (be considerate of their time)
- HANDWRITTEN THANKS
- POSTCARDS
- MENTION THEIR BUSINESS IN YOUR NEWSLETTER
- ETC.
...
...
1. Get a video to share
There are a number of ways we can make a video - from the smartphone we carry, to free filming with paid TV ads.
• Turn a PowerPoint into a video • Infomercial your product or service • Presentation Videos • YouTube Video Ads • Instagram/Facebook formatted videos & GIFs • Explainer Videos • Marketing Videos • And More •
3. Social Media Daily Posting
Have conversations with people who might refer your business.
Every day we hand-pick and create the best content; Industry-Relevant Articles, Promotional Posts Linking To Your Website. We’ll also be happy to post your business offers, deals, discounts, events and pictures.
• Memes, Gifs and Pics • Inspirational Quotes • Advice and Tips •
• Customer Reviews/Testimonials • Questions • On This Day in History • And More •
5. Submit your sitemap to Search Engines:
You still aren't required to pay for this, but it's important enough to remind you here... since you were so nice to read this far:
Submit your sitemap to Search Engines:
View how your location looks on the top 100+ search engines.