Ask every new client where they found you
Do this for every client and keep track of the answers! As you find a source that is delivering new clients that you enjoy—grow it. You’re giving time and energy to design your pipeline and sales process around attracting your target client… so complete the cycle and find out where you are being found.
Implementation ideas & which Content Channels to use:
Your Blog(s): As you deduce that a certain source is generating leads, write a blog or two that is specifically targeted to this source – and share those blog posts on those source networks. Landing Page: If there are a significant number of leads that come from a specific site or directory, it may be a good idea to set up a landing page for visitors from that source. This will give a customized transition to your website, and that specific contact form can designate the source of the lead. Social Media Page: People who connect with your social media page may have been referred there by a friend or colleague, a posting or link. When the path to connect with you is exposed; you may uncover a source of raving fans that you didn’t know about. Signature: If you are a referral based business, add a request for a “5 star review” to your email and text signature line (with a link). Keep Is simple. Directorles: Some people will come across your isting and think of someone that could use you, but unless they have a valld reason (like receiving income or feeing security in giving a referral due to another positive review being posted); they may pass on your name.
Global Issue: Social Networks and Real Life
Our physical and digital worlds are becoming completely Interconnected.
Digital Activity Statistics for Businesses:
- 7.5 out of 10 people do not look past the options ranked on the 1t page of web search results
- Over half of the company pages on social media have no marketing plan for their page… and most of those have never created one piece of content. Companies take the time to set up an account but never use the tool to acquire new prospects or develop existing clients.
- The biggest statistic of all is that half of my target clients who have a social network presence used it yesterday.
*** Target clients are already online ***
*** They are looking for information ***
The question is whether I am on the list of people that they will use, or if my competition is responding to their emails, direct messages, and comments.
I want to be the former.