There are a few personalized tools that every sales and/or marketing business person must have.

The Five Scripts:

Headline: This is a phrase that is no more than 140 characters and is “The One Thing”, but remember that LESS IS MORE.
Elevator Pitch: answer to the “so, what do you do?” question. It’s called an elevator pitch because it’s able to be given in the time of an elevator ride (leaving time to hear their elevator pitch too).
Appointment Offer: A two minute reason why your target client should meet with you.
Your Story: Answer to how/why did you get into that field?
Biography: Name dropping synopsis of your expertise.

Define: Buying Cycle, Pipeline, and Pitch

pitch or Ask; Question that (when answered) closes the negotiation
Buying Cycle: The cycle of; marketing to sale to referral (that almost all business communication follows)
- This is the normal cycle of business. Recognize; the client only focuses on this buying cycle once in a while (so continual hand holding is likely needed and productive)

Pipeline: The process of tracking one company or individual through the buying cycle; ensuring that no ones lost or allowed to continue too far.

Sales Tip: Sales is Acting

Business and sales in everyday life is really nothing more than acting. You have your role, you have your script, and the better you communicate your lines and the more you engage your role, the better you do.