Design Your Outcome
Marketing includes no step by step GPS guidance system that informs each moment of uncertainty with your current location as well as the next three turns.
Assumptions and Expectations
Establishing a framework of assumptions and expectations around which future negotiations are plotted will add the sharpness of intentionality to your toolbox.
Read Your Prospect
It’s one thing to read body language with its eye movement or breathing patterns. It’s another thing all together to engage in reading people by checking the pace, pattern, and length of silence mixed with non-verbal cues (poker “tells”) while never firmly assuming their intent.
Know Yourself to Read Others
The digital sun rises and sets on personal brand. How you are viewed comes complete with general assumptions and information filters, all mixed with experiences potential clients have had with similar brands. How you envision yourself is not always in line with the opinions held by the person across the table.
Virtual Events and TMI
Virtual groups function under many of the same rules as in-person events, and each has it’s unique limitations and benefits.
I know you
When I target someone (before our meeting), I look them up to see what is exposed.