Consumers collect advice from any expert that sounds reputable, but we purchase from those we trust.
The digital age has not yet reached an equilibrium in which local and online businesses play nicely. Many online stores function more like a pick pocket than fair competition.
In our world that holds inclusion of everyone as a pseudo-virtue, the impediment to selecting a target client is that designating a specified focus is a deselection of everyone else.
It is a common belief that the five senses only have the ability to receive information (and are thus beyond your control).
Use sensory specific language to describe the personal value you will receive from achievement of the outcome result.