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Weekly Wire 1
This week we’re going to take a look at business on the web. We’re going to take a look at a Google Penguin update that is supposed to happen in “weeks”.
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TOMATO Marketing
Almost every client we meet with wants the next viral campaign that is build on $1,000 and has millions of followers on every social media channel.
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Be a Happy Brand
It’s not necessary to wait for a kind word to spontaneously appear. It is acceptable and wise to ask for referrals.
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Target Client Focused Brand
Consumers collect advice from any expert that sounds reputable, but we purchase from those we trust.
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Online and Local Target Markets
The digital age has not yet reached an equilibrium in which local and online businesses play nicely. Many online stores function more like a pick pocket than fair competition.
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Define Your Target
In our world that holds inclusion of everyone as a pseudo-virtue, the impediment to selecting a target client is that designating a specified focus is a deselection of everyone else.
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