Define Your Target

In our world that holds inclusion of everyone as a pseudo-virtue, the impediment to selecting a target client is that designating a specified focus is a deselection of everyone else.

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10 steps of Writing Down an Objective (#1-3)

Outcomes should be so tangible that you can taste them. The mission and vision should be seen everywhere you look, and punctuate each conversation.

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Design Your Outcome

Marketing includes no step by step GPS guidance system that informs each moment of uncertainty with your current location as well as the next three turns.

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Assumptions and Expectations

Establishing a framework of assumptions and expectations around which future negotiations are plotted will add the sharpness of intentionality to your toolbox.

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